Custom vs. Lookalike Audiences: How to Maximize Ad Conversions with Your Digital Marketing Strategy
Are you wondering which audience type—Custom or Lookalike—will stretch your ad spend further? 📊 Let’s break it down:
Custom Audiences: Reach users already familiar with your brand, whether they’ve browsed your website 🌐, used your app 📱, or explored your products 🛍️. Custom Audiences typically deliver lower Cost Per Acquisition (CPA) 💸, making them an excellent choice for retargeting campaigns and driving conversions efficiently. 🎯
Lookalike Audiences: Expand your reach 🚀 by targeting new users who resemble your best customers. Meta’s algorithm helps you find potential customers, ideal for brand-building and scaling your audience. While CPAs might be slightly higher, Lookalikes excel at introducing your business to new markets. 👥
Pro Tip: Combine both strategies for maximum impact. Test Custom and Lookalike targeting, fine-tune Lookalike percentages, and adjust your budget allocation to balance reach and conversions effectively. 💥
📈 Looking for a trusted partner to optimize your ad strategy? Hofu Digital is a leading digital marketing agency in Malaysia, specializing in tailored solutions for Custom and Lookalike targeting. Contact us at aireen.tam@hofudigital.com or hani@hofudigital.com to unlock your brand’s potential!
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